Switching from offline to online health consultation in the post-pandemic era: the role of perceived pandemic risk.

Introduction: Due to its effectiveness and various benefits, the use of online health consultation (OHC) has dramatically increased in recent years, especially since the outbreak of the COVID-19 pandemic. However, underlying mechanism whereby the pandemic impacted OHC usage is still unclear. Methods: Via an online survey (N=318), the present paper measures the users' perceptions towards both offline and online services, their intention to switch to OHC, and the perceived pandemic risks. The relationships among these factors are conceptualized by the push-pull-mooring framework, and tested via structural equation modelling. Results: Dissatisfaction with offline service (process inefficiency and consultation anxiety), the attractiveness of OHC (perceived benefits and perceived ease of use), and users' behavioral inertia (switching cost and habit) jointly influence the intention to switching to OHC. The significant role of the perceived pandemic risk of going to medical facilities is particularly addressed. On the one hand, the perceived pandemic risk is found with an indirect impact on the switching intention by enlarging the dissatisfaction with offline service and the attractiveness of OHC. On the other hand, a high perceived pandemic risk induces more actual switching behavior and also amplifies the transition from switching intention to behavior. Discussion: The study provides novel insights into the understanding of OHC usage in the post-pandemic era, and also informs medical facilities, OHC platforms, and policymakers on managing and balancing the online and offline healthcare provision.

Interaction Between the Viral RNA Leader Sequence and nsp1 in SARS Coronavirus

Nonstructural protein 1 (nsp1) of severe acute respiratory syndrome coronavirus (SARS-CoV), inhibits host translation thorough cleaving host mRNA and blocking the translation initiation site on the 40S ribosome. Stem-Loop-1 (SL-1) of the viral RNA leader sequence has been identified to bind to nsp1, allowing viral RNA to escape translation repression. However, the specific residues on nsp1 and the specific sequences on SL-1 important to binding have not been experimentally verified. To investigate this binding, we used gel-shift assay and RNA pull-down to verify binding between nsp1 and SL-1. By mutating SL- 1, we seek to identify the nucleotides of SL-1 that bind to nsp1. Based on recent literature, we hypothesized that disrupting the stem region of SL-1 will decrease binding between nsp1 and SL-1. Moreover, we seek to identify the residues important to binding to SL-1 by mutating specific amino acids of nsp1. Interestingly, nsp1 is a small protein (180 amino acids) with intrinsically unstructured regions at both C- and N-terminal ends of the protein. Based on recent literature we hypothesize that disrupting the R124 and K125 residues will decrease binding to SL-1. The results of this study will increase the knowledge of how viral RNA is able to escape suppression of host gene expression. To investigate the binding of nsp1 to SL1, we used nsp1 purified from bacterial lysate using glutathione beads followed by precision protease cleavage of GST-nsp1, and biotinylated RNA. LightShift Chemiluminescence RNA EMSA Kit (Promega) was used to detect the RNA in complex with nsp1 using a gel shift assay. Contrary to our hypothesis, we found an increase in nsp1 binding to the RNA carrying stem mutation, and a decrease in nsp1 binding to the RNA with the loop mutation. Moreover, we observed two distinct bands in the stem mutant indicating two possible binding sites on SL-1. Using an electrophoretic mobility shift assay, the loop region of SL-1 has been determined to be vital for binding to nsp1 in vitro. We hypothesize when the stem was mutated, we created a new binding site for nsp1. Currently we are further investigating several mutations in SL-1 to identify the actual binding site. This project was supported by the DRP award from SC INBRE (NIGMS, P20GM103499).Copyright © 2023 The American Society for Biochemistry and Molecular Biology, Inc.

Integrating push–pull dynamics for understanding the association between boundary control and work outcomes in the context of mandatory work from home

PurposeMuch of what we know about work from home (WFH) is based on data collected in routine times, where WFH is applied on a partial and voluntary basis. This study leverages the conditions of mandatory WFH imposed by COVID-19 lockdowns to shed new light on factors that relate to well-being and performance among employees who WFH. Specifically, the authors explore how boundary control and push–pull factors (constraints and benefits that employees associate with WFH) interact to shape employees' exhaustion and goal setting/prioritization.Design/methodology/approachSurveys were administered in Israel and in the USA to 577 employees in "teleworkable” roles who were mandated to WFH shortly after the COVID-19 outbreak (March–April 2020).Findings(1) Boundary control is negatively related to exhaustion and positively related to goal setting/prioritization. (2) These associations are weakened by perceptions of high WFH constraints (push factors). (3) WFH benefits (pull factors) attenuate the moderating effect of WFH constraints.Practical implicationsOrganizations may benefit from identifying and boosting the saliency of WFH benefits, while considering and remedying WFH constraints.Originality/valueThe authors contribute theoretically by integrating push–pull factors into the discussion about WFH and boundary management. We also make a contextual contribution by drilling down into the specificities of nonvoluntary WFH. The expected upward trends in nonvoluntary WFH rates underscore the need to understand factors that improve outcomes among individuals who lack agency in the decision to WFH.

Consumer Intention to Switch from Cash to Mobile Payment in Restaurants During and After Pandemic

During the Covid-19, more and more consumers complete transactions on mobile devices and enjoy their orders at home. However, it is unknown whether mobile payment will become normal when they return to restaurants. Results show that the perceived inconvenience of cash, the perceived convenience of mobile payment and deal proneness facilitate the intention of consumers to switch to mobile payments. The perceived security and privacy, perceived health risk, consumer innovativeness, and social influence have a direct bearing on consumer intent to switch to mobile payment and moderate switching intention. This study also provides theoretical and managerial implications. © 2023 The Author(s). Published with license by Taylor & Francis Group, LLC.

Switch or Stay? Applying a Push–Pull–Mooring Framework to Evaluate Behavior in E-Grocery Shopping

This study investigates the antecedents of the intention to switch to e-grocery shopping during the COVID-19 pandemic, which is critical in recommending that e-grocery shopping service providers improve their competitiveness by responding to customer expectations. This study proposes a push–pull–mooring framework to describe the influence of dissatisfaction on the physical market, the attractiveness of e-grocery, and switching costs as factors that drive switching intentions. This study surveyed 252 Indonesians aware of the existence of an e-grocery mobile application, and applied structural equation modeling as an analytical method to explain causal relationships between variables thought to influence switching intentions to e-grocery shopping. The results showed that the attractiveness of e-grocery had a significant effect on switching intention. Likewise, switching costs ultimately drive customer intention to switch to e-grocery shopping. However, dissatisfaction is not a driving factor directly affecting switching costs and intentions. Finally, e-grocery services cannot replace the local tradition of Indonesian people who prefer to shop for groceries in physical markets. Nevertheless, these findings provide theoretical and practical contributions to retail grocery businesses that have integrated conventional and digital services as a future strategy that drives business sustainability. © 2023 by the authors.

Cell surface GRP78 functions as an alternative virus entry receptor on monocytes during SARS-CoV- 2 infection

Background: It has been widely acknowledged that severe acute respiratory syndrome coronavirus 2 (SARS-CoV- 2) infects host cells via the angiotensin-converting enzyme 2 (ACE2) and transmembrane serine protease 2 (TMPRSS2) entry mechanism. However, ACE2 and TMPRSS2 cannot explain the Toll-like receptor driven response of monocytes since there is no ACE2 expressed on monocytes, suggesting alternative receptor(s) on these cells. Here, we report cell surface glucose-regulated protein 78 (csGRP78) which is abundantly expressed on monocytes to function as an alternative receptor for SARS-CoV- 2 internalization. Method(s): Blood from COVID-19 patients and healthy donors were collected for csGRP78 and monocyte activation marker as well as cytokine concentration. In vitro SPR, GST pull-down and Co-IP assay were used to determine interaction between SARS-CoV- 2 spike protein and GRP78. Cytokine mixture of IL-1beta, IL-6, TNF and IFN-gamma were used to stimulated csGRP78 upregulation on human monocytic cell line THP-1. GRP78-overexpressing- THP- 1 was also established. pseudo-typed virus expressing spike protein was used to infect mock or GRP78 over-expressing THP-1 cells. Result(s): Our results show that csGRP78 is upregulated on the monocyte of COVID-19 patients. Moreover, in vitro cell culture experiments revealed that stimulation of wtTHP-1 and GRP78 over-expressing THP-1 with the relevant cytokines IL-1beta, IL-6, TNF and IFN-gamma induces similar csGRP78 and activation marker upregulation on cell surface as found on patients' monocytes. In vitro spike protein and GRP78 interaction tests, confirmed direct binding of spike protein and GRP78. Finally, pseudo-typed virus infection assay showed that virus entered GRP78 over-expressing THP-1 cells but not control THP-1 cells. Conclusion(s): Our results demonstrate that csGRP78 acts as a potential functional receptor for SARS-CoV- 2 spike protein and mediates ACE2 independent SARS-CoV- 2 entry into monocytes. These findings provide insight into role of monocytes in the pathophysiology of COVID-19, and suggest a new therapeutic target candidate for anti-SARS- CoV- 2 treatment.

Pull factors in choosing a higher education study abroad destination after the massive global immobility: A re-examination from Chinese perspectives

Chinese international students compose the largest group of full-tuition-paying students globally and are important to hosting destinations both culturally and financially. However, the obstructed international mobility caused by COVID-19 has changed their international applications. As the world gradually resumes its previous mobility level, it is important to comprehend what pull factors can effectively attract students for marketing purposes. This quantitative research re-examines the established pull factors considered and valued by prospective Chinese international students and their parents and discovered that (1) a combination of five to six factors can be sufficient for Chinese students to decide on an overseas destination, (2) cost, global rankings, and Chinese employment prospects have become the most substantial factors in destination choices, (3) opportunities for immigration and overseas employment are no longer significant, and (4) students and parents view international education with different interpretations. The marketing implications are discussed. © 2023 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license.

Practice to pitch: The relationship between force-velocity profiles and match-day performance of semi-professional rugby union players.

Introduction: This exploratory study aimed to assess the relationship between athlete neuromuscular performance and rugby performance indicators. Specifically, the study looked at the force-velocity profiles (FVPs) derived from four common resistance exercises and their relationship with rugby performance indicators (RPIs). Methods: The study recruited twenty-two semi-professional male rugby players (body mass 102.5 ± 12.6 kg, height 1.85 ± 0.74 m, age 24.4 ± 3.4 years) consisting of ten backs and twelve forwards. Prior to the first game of a Covid-impacted nine-match season, participants performed four common resistance exercises (barbell box squat, jammer push-press, sled pull, and sled push) at incremental loads to establish force-velocity profiles. During the season, rugby performance indicators (post-contact metres, tries, turnovers conceded, tackles, try assists, metres ran, defenders beaten, and tackle breaks) were collated from two trusted sources by a performance analyst. Correlational analyses were used to determine the relationship between the results of FVPs and RPIs. Results: The study found a statistically significant, moderate, positive correlation between tackle-breaks and sled push V 0 (r = .35, p = .048). Significant, large, positive correlations were also found between tackles and jammer push-press V 0 (r = .53, p = .049) and tackle-breaks and sled pull F 0 (r = .53, p = .03). There was a significant, negative relationship between sled pull V 0 and tackle-breaks (r = -.49, p = .04). However, the largest, significant correlation reported was between metres ran and sled pull F 0 (r = .66, p = .03). Conclusion: The study suggests that a relationship may exist between FVPs of particular exercises and RPIs, but further research is required to confirm this. Specifically, the results suggest that horizontal resistance training may be best to enhance RPIs (tackle-breaks, tackles, and metres ran). The study also found that maximal power was not related to any rugby performance indicator, which suggests that a specified prescription of either force or velocity dominant exercises to enhance RPIs may be warranted.

A deeper understanding of switching intention and the perceptions of non-subscribers

PurposeMost previous studies on new technologies and services have concentrated on their acceptance, seldom exploring in depth why users may choose not to accept technology or service and remain "non-users.” This study aims to understand free platform users' intention to switch to paid subscription platforms.Design/methodology/approachThis study utilized push-pull-mooring (PPM) theory to investigate free OTT platform viewers' switching intentions toward paid OTT platforms. A research model was established and examined via a two-stage partial least square (PLS) method. A total of 446 free users were collected from Facebook and Line for data analysis.FindingsResults show that perceived intrusiveness is the push factor and alternative attractiveness is the pull factor and that both have a positive impact on the switching intention of non-subscribers. Habit represents the mooring factor and negative affects switching intention. Perceived convenience and perceived enjoyment are shown to be two significant habitual antecedents. Furthermore, habit is revealed to moderate the effect of users' perceived advertisement intrusion and alternative attractiveness on switching intention to strengthen positive impact when the habit is strong.Originality/valueThis study is one of the pioneering studies to consider free-to-paid switching behavior on media services using PPM's structural equation model. Contrary to previous research, the study found that, in the context of the free-to-paid transition, highly accustomed users' perception of pull factors and push factors were strengthened, thus generating the tendency to switch platforms.

Cell surface GRP78 functions as an alternative virus entry receptor on monocytes during SARS-CoV-2 infection

It has been widely acknowledged that severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) infects host cells via the angiotensin-converting enzyme 2 (ACE2) and transmembrane serine protease 2 (TMPRSS2) entry mechanism. However, ACE2 and TMPRSS2 cannot explain the Toll-like receptor driven response of monocytes since there is no ACE2 expressed on monocytes, suggesting alternative receptor(s) on these cells. Here, we report cell surface glucose-regulated protein 78 (csGRP78) which is abundantly expressed on monocytes to function as an alternative receptor for SARS-CoV-2 internalization. Our results show that csGRP78 is upregulated on the monocyte of COVID-19 patients. Moreover, in vitro cell culture experiments revealed that GRP78 over-expressing THP-1 cells and stimulation of wtTHP-1 cells with the relevant cytokines IL-1beta, IL-6, TNF and IFN-gamma induces similar csGRP78 and activation marker upregulation on cell surface as found on patients' monocytes. In vitro spike protein and GRP78 interaction tests (SPR assay, GST-pull down and Co-IP), confirmed direct binding of spike protein and GRP78. Finally, pseudo-typed virus expressing spike protein was used to infect mock or GRP78 over-expressing THP-1 cells. We found that pseudo-typed virus entered GRP78 over-expressing THP-1 cells but not control THP-1 cells. Our results demonstrate that csGRP78 acts as a potential functional receptor for SARS-CoV-2 spike protein and mediates ACE2 independent SARS-CoV-2 entry into monocytes. These findings provide insight into role of monocytes in the pathophysiology of COVID-19, and suggest a new therapeutic target candidate for anti-SARS-CoV2 treatment.

Switching to peer-to-peer accommodation (P2PA): an extended push-pull-mooring model perspective from emerging economy

PurposeDrawing on the Push-Pull-Mooring model, this study sheds light on the factors that drive tourists to switch from traditional hotels to peer-to-peer accommodation (P2PA) in light of the global spread of the Covid-19 pandemic.Design/methodology/approachData have been collected from 380 participants through an online pan India survey. The data were mainly analyzed by adopting structural equation modeling.FindingsAll the three categories of push, pull and mooring factors are crucial in explaining tourists' switching intentions from hotels to P2PA. Out of all the factors, subjective norm came out to be the most significant factor while satiation (push factor) and authentic experiences (pull factor) also came out to be important indicators.Practical implicationsThe findings of this study carry implications for hoteliers as well as P2PA platform hosts. Hotels need to re-conceptualize their standard services, décor and amenities while P2PA hosts need to continue providing authentic experiences and also comply with all the Covid-19 norms.Originality/valueThe study offers a comprehensive PPM model to determine tourists' intentions to switch from hotels to P2PA. Moreover, this paper is one of the early studies to provide insights into tourists' switching intentions amidst Covid-19.

Demographic factors affecting Chinese tourists traveling to Thailand in the post-Covid-19 era

Chinese tourists contribute significantly to the development of the tourism industry in Thailand. However, only some studies have systematically discussed the role of demographic factors in developing Thai international tourism. The study aims to research the behavior of Chinese citizens traveling to Thailand in the post-Covid-19 era based on combining the behavioral dynamics, the push-pull theories and demographics. 432 Chinese travelers who have visited Thailand participated in the survey. The scale included four parts: international tourism development in Thailand (A1-A8);pushers (B1-B9);pullers (C1-C8);demographic variables: gender, age, occupation, income, education level, marital status, and location. The study used exploratory factor analysis, confirmatory factor analysis, correlation, and variance analyses with SPSS 26.0. Therefore, exploratory factor analysis identified for this study three factors: F1 (5 items), F2 (3 items), and F3 (4 items). The correlation between F1 and F2 is 0.8, between F1 and F2 is 0.87, between F2 and F3 is 0.79. The findings of the analysis of demographic variables indicate that: gender does not affect tourists' perceptions and changes;age has a significant impact on the three constructs;monthly income should be considered in the development of inbound tourism strategies;undergraduate and postgraduate visitors showed higher scores for research constructs;there is no need to consider the marital status of tourists. The study suggests that the Thai tourism department pay attention to the push and pull factors that motivate Chinese citizens to choose Thailand to expand international tourism. © Haiying Fu, Chonlavit Sutunyarak, 2023.

Don't touch the Merchandise! Factors associated with consumer preference for contact free shopping

The global COVID-19 outbreak has had a wide-ranging impact on people's lives. This research looks at the recent shift in consumer preferences toward contact-free shopping when purchasing fashion goods. Push-pull-mooring (PPM) theory is used to identify and predict factors that promote or hinder a shift toward contact-free shopping. A survey of young consumers is used to develop and test hypotheses. The findings show that the PPM factors have a significant effect on switching behavior, risk perception, perceived value, and lock-in factors (along with some sub-factors related to each) being significantly related to both intentions to switch to contact-free shopping and actual switching behavior. Theoretical, managerial, and societal implications are discussed in the context of digital wellbeing. (PsycInfo Database Record (c) 2023 APA, all rights reserved)

Urban tourist profiles during the pandemic in Taiwan: A multigroup analysis.

Participating in tourism activities in crowded areas such as cities during the COVID-19 pandemic represents a risk. This study examined the demographic and psychological features of Taiwanese domestic urban tourists during the pandemic in 2021. The theoretical framework was based on push-pull motivation, self-concordance, and push-pull-mooring theories. The 680 valid questionnaire responses indicated that the respondents were generally interested in domestic urban tourism despite the pandemic threat. Moreover, 187 respondents regarded themselves as urban tourism seekers. Their demographic features were consistent with the typical primary urban tourism market profile: they were young, highly educated, and employed in skilled occupations. In terms of psychological features, the push factors, representing the individuals' intrinsic urban tourism motivations, were more potent than the pull factors, representing a city's tourism opportunities, as motivational drivers for increasing seekers' urban tourism intention during the pandemic. The methodology and findings of this study strengthen the literature on urban tourism and pandemic recovery.

Unconventional green transport innovations in the post-COVID-19 era. A trade-off between green actions and personal health protection

Irrefutable evidence attributes environmental challenges, such as air and noise pollution, to unsustainable transportation, especially in urban settings. In this context, urban public transport is a sustainable mobility system with ecological benefits. However, limited research focuses on understanding the factors that promote urban public transport adoption in the face of disruptive events, such as the COVID-19 pandemic. This study integrates the push-pull-mooring (PPM) model and institutional theory to examine urban commuters' intentions to switch to urban public transport in the post-COVID-19 era. This study is the first to investigate the trade-offs consumers perceive between green actions and personal health protection in the COVID-19 context. Our results indicate that regulative and normative environments, public transport's economic viability and commuters' pro-environmental concerns and identities significantly influence their intentions to switch to public transportation. Furthermore, hygiene concerns and choice uncertainty partially moderate the tested associations. The study thus provides unique insights into the nuances of individual decision-making regarding public transport use. Leveraging our findings, we present implications for theory and practice. We also offer a possible framework for classifying consumers of green urban public transport, which can be used to create targeted communication to encourage commuters to switch to routine public transport use for sustainability and environmental protection. © 2022 The Authors

Going solo during the pandemic: a generational segmentation of solo female travellers

This paper is driven both by a growing appetite for solo female travel;as well as a knowledge gap in the market and literature. The aim is to identify generational differences in women's solo travel motivations, characterize the generational differences in their preferred destination attributes, and ascertain any generational differences in their perceived inhibiting factors to travelling solo post the COVID-19 pandemic. By using the push–pull framework theory as the overarching framework, a survey was administered and 1576 responses from experienced solo female travellers were analysed. The findings revealed the different generations of solo female travellers and their distinctive travel needs (push factor/motivation, pull factor/destination preference, and inhibiting factors/risk & constraint) during the COVID pandemic. © 2023 Informa UK Limited, trading as Taylor & Francis Group.

Influencing factors of livestream selling of fresh food based on a push-pull model: A two-stage approach combining structural equation modeling (SEM) and artificial neural network (ANN)

• A New Framework Based on Push-Pull Theory and People-Goods-Scene Perspective. • Using SEM-ANN two-stage method for live broadcast merchandise sales forecast. • Views have the most significant impact on live broadcast sales. • Average dwell time has no significant impact on page views and live streaming sales. • Clean label has a significant impact on live streaming sales. Under the COVID-19, fresh food e-commerce has acquired new sales channels through live shopping, and the use of live broadcasts has become a hot spot in management and practice. However, there is little empirical evidence of the influence of live streaming on sales. This study combines the perspective of People-Goods-Scene and the push-pull theory, and proposes a two-stage method for forecasting sales volumes using structural equation models and artificial neural networks. It was found that the number of page views was the strongest predictor of live broadcast sales, while the numbers of interactive comments, live broadcasts with goods, and videos with goods, together with clean labels were weakly predictive. A comprehensive neural network model showed an accuracy of 83.76% in the prediction of live broadcast sales. These research results provide a theoretical basis for the prediction of fresh food shopping behavior in live-broadcast e-commerce from the perspectives of the consumers and the goods yard and provide ideas for the design of live broadcast content and optimization of user experience. [ FROM AUTHOR]

American international students' motivation to study abroad in Thailand

As the transnational education market continues to grow, Asian universities are experiencing a more significant influx of short-term visiting and exchange students from western nations. This article summarises research on the motivations of American international students studying in Thailand. The purpose of this study is to better understand the impact of push pull factors that influenced the study abroad decision-making process. During 2019-2020 both qualitative and quantitative inquiries were utilised through primary data collecting using in-depth interviews and hard copy surveys. This study aims to contribute to higher education service delivery, the design of nation-specific marketing materials, and assist policymakers regarding appropriate steps needed to facilitate the continuation of this trend in higher education within the Asian context. Although the data were collected longitudinally, generalizability may be limited as this study was conducted in one institute of higher learning prior to the novel coronavirus outbreak.

Proposal of One-Sided of a Sheet Diagonal Pull-up Type Body Postural Change Device for Nursing Care

In this paper, a novel mechanism one-sided of a sheet diagonal pull-up type body postural rotation device for nursing care was proposed and evaluated. Currently, the heavy workload of the nursing is harming the health of nurses. Because nurses are physically demanding, it is estimated that more than 80% of nurses have experienced their back pain. The main cause of the lower back pain is said that "repositioning/moving on bed". Recently, due to the influence of the new corona virus, the chances of changing the position by prone position therapy have increased, and the burden on nurses has increased. In our method, the sheet laid under the sleeping patient is pulled-up diagonally by using the mechanism of moving a pulley with a linear actuator. As a result, the pulley is moved horizontally and the rope is pulled up at the same time, enabling diagonal pulling up process. A 98 N plastic box (on behalf of the subject) is laid on the cotton sheet, and the cotton sheet is pulled up by the proposed device. (1) By using 1500 N linear actuator, the subject (plastic box) laid angle was able to change 0 deg to 35 deg during 0.5 m liner actuator movement. By increasing the number of pulleys to two, the subject (plastic box) laid angle was able to change 0 deg to 100 deg. (2) By comparing between one-sided of the sheet diagonal pull-up and the vertical pull-up (so-called "lift"), the subject was repeatedly slipped off from the sheet, and became an unstable load cell force waveform. The proposed system could change body postural rotation by using a novel mechanism of the sheet one-sided diagonal pull-up mechanism, which uses the linear actuator to move pulleys. It has the potential to build a new nursing method that reduces the burden by mechanizing the heavy work of re-positioning/moving process on bed. © 2022 IEEE.

Unconventional Green Transport Innovations in the Post-COVID-19 era. A Trade-off between Green Actions and Personal Health Protection

Irrefutable evidence attributes environmental challenges, such as air and noise pollution, to unsustainable transportation, especially in urban settings. In this context, urban public transport is a sustainable mobility system with ecological benefits. However, limited research focuses on understanding the factors that promote urban public transport adoption in the face of disruptive events, such as the COVID-19 pandemic. This study integrates the push-pull-mooring (PPM) model and institutional theory to examine urban commuters' intentions to switch to urban public transport in the post-COVID-19 era. This study is the first to investigate the trade-offs consumers perceive between green actions and personal health protection in the COVID-19 context. Our results indicate that regulative and normative environments, public transport's economic viability and commuters’ pro-environmental concerns and identities significantly influence their intentions to switch to public transportation. Furthermore, hygiene concerns and choice uncertainty partially moderate the tested associations. The study thus provides unique insights into the nuances of individual decision-making regarding public transport use. Leveraging our findings, we present implications for theory and practice. We also offer a possible framework for classifying consumers of green urban public transport, which can be used to create targeted communication to encourage commuters to switch to routine public transport use for sustainability and environmental protection.